New Capital Paths: Labour, Consumption and Subjectivity Production
by Edgar Straehle
pp. 68-85 Issue 4 (2,2) – July-December 2015 ISSN (online): 2539/2239 ISSN (print): 2389-8232 DOI: 10.17450/150205
Abstract
This article outlines three faces of capital: first, the description of Schumpeter and his theory of creative destruction; second, the diagnosis of Boltanski and Chiapello, where the regeneration of capitalism does not stand on the suppression of this outside but on its domestication and resignification. Finally, the third shape, in which this outside is not envisaged as an ended reality but captured as a productivity or capital. Therefore, this kind of capitalism fosters a production of subjectivity as the human capital, which not only pervades the different fields of existence but as well, under the figure of the prosumer, transforms consummation into production.