Tweet wars: China’s anti-Us propaganda through political political cartoons
by Mitchell Gallagher
pp. 81-108 Issue 20 (10, 2) - July-December, 2023 ISSN (online): 2539/2239 ISSN (print): 2389-8232 DOI: https://doi.org/10.14718/SoftPower.2023.10.2.4
Abstract
The Chinese Communist Party (CCP) utilises strict censorship to enhance its legitimacy and justify its actions. In the digital age, the internet is a vital platform for disseminating propaganda to domestic and global audiences. Political cartoons transpire as a potent tool, employing parody to transmit political messages. Their effectiveness lies in their faculty to simplify complex ideas, provide humour, and reinforce biases. China’s diplomatic approach has shifted to wolf warrior diplomacy, a use of authoritative language to safeguard its interests. Chinese diplomats increasingly use X (formerly Twitter) to convey political messages, and growingly, anti-US sentiments through negative portrayals. This paper reviews the thematic relationship between tweets by the Chinese government and anti-US propaganda political cartoons, exploring how tweets from government officials influence the creation of negative portrayals of the US. Employing a content analysis methodology, the study explores tweets and political cartoons, revealing insights into China’s soft power and propaganda efforts. It was found that there is a significant correlation between anti-US sentiment expressed through tweets and political cartoons, with variations depending on specific categories of political subject matter and presidential administrations.